Technical SEO: Best Practices
Team Urgence
We are no longer in 19th Century, to grind book for gathering data.
SEO is what determines where you’ll rank on the SERPs (Search Engine Results Pages).
What is Technical SEO?
Technical SEO refers to the technique of optimizing your website for crawling and indexing purposes. In other words, Technical SEO enhances your website content, design, and code structure to help search engines access, crawl, interpret, and index your website to improve search visibility and ranking.
Practices :
Improve site speed
SEO is an acronym for “search engine optimization.” Google uses a complex algorithm sequence to assess site content, page elements, tags, and site availability — among dozens of other elements — to decide which websites are most relevant to a searcher’s query.
Research shows that users are highly likely to abandon a website if it fails to load in under 2 seconds on desktop and under 3 seconds on a mobile device. So, you must work to decrease the loading time of your site – slow sites fail to rank effectively on SERPs, which can never be good for business.
Eliminate 404 errors
Dont linked to pages that don’t exist. In other words, your website has broken links that can hamper the user experience. Broken links/pages do not let search engines like Google crawl your site, thereby negatively affecting your search engine rankings. Google Search Console is the perfect tool for this. It can monitor various aspects of your website, such as broken links, when it was last crawled, if it has any indexing errors, security issues, etc.
Optimize your URL structure
When it comes to URLs, these are some of the best SEO practices:
+ Using lowercase characters.
+ Keeping URLs short and simple.
+ Avoiding unnecessary characters and words.
+ Using “–” (hyphen) to separate words in the URL.
+ Using your target keywords in URLs (but not fill them with keywords).
Make sure your website is mobile-friendly.
Given the fact that a large volume of traffic generates from mobile devices, you must ensure that your website is mobile-friendly. If you load your site on a mobile device and find that certain elements and texts look out of proportion or fail to load, your site isn’t optimized for mobile devices.
Incorporate “Breadcrumb” menus
Breadcrumb menus refer to a set of links located either at the top or bottom of a page. These menus are included to let users navigate to a previous page of a site. A breadcrumb menu serves a two-fold purpose. First, it allows users to navigate a website easily without requiring to press the back button on their browser, and second, it offers useful hints to search engines about the site’s structure.
Choose HTTPS
The foundation of a good site architecture starts by choosing an appropriate and SEO-friendly hypertext transfer protocol, that is, HTTPS.
See what Google sees with the feature-rich plugin Yoast (wordpress) . It provides instant analytic feedback on your content so you’ll quickly discover if keyword placement follows best practices
Optimize all your images with alt tags (you’ll see this field when you upload the image file). High-quality images on your business website not only enhance customer experience, but Google considers images when indexing. Since computers only read words, make sure Google can find your photos by using keyword-rich titles.
Create a sitemap.
Make it easy for Bing, Google, Yahoo, and other search engines to crawl your business pages with a sitemap generator. Just drop your complete URL into the text box, select the best-fit answer to three questions, and wait while the generator creates your optimized sitemap.
