Successful video Ads in 1minute
Team Urgence
I worked in an advertising company and I'm willing to share the keys on how to make commercial Ads sucessful in 1 minute.We already made thousands of ads, promotions and campaigns during the day when I was the Ad manager in the company. So, we had ups and downs on how to make it work and mix the concepts of making the video more relevant on our client's products. We use either Filmora or After effects to create the video or we mix it, after editing it from Filmora we continue it with After effects.
How to attract audience?
If we are going to create an Ads we have to pinpoint our audience first hand. We need to determine our age target, gender, possible income and their interests.
What are the problem you are trying to solve?
This is the crucial part of the video Ads because you need to think how to interact with the customers on what problem you are solving and how to make it work specially you need to be very clear about it. Also it is better if you use a real person or animated character that can show their face to express the emotions during your video.
Let you Ads speak to your audience
Empathize with your target audience like we can understand them about how they feel, hardship they're running into and other negativity that is crossing in their mind. In this case, they will feel like they we're noticed and special because someone understand them better than themselves. After we can start to show our products and solutions to them like what are the benefits they will get and how long it will last (but is is better if we make it lifetime) for transparency. Consumers nowadays is looking for a benefit than feature. You have to speak to your niche like you do not need to exaggerate the situation about how special your product is. All you need to do is to address them accordingly with your products and the solution you found to help them. One thing that will also help you is to make it feel native, place it where it should be - use the content for the right channel. Lastly is your call to action, You can call them out before your video ends by simply having a word or post like SHOP NOW, GET IT NOW or anything that you feel has the word of empowerment that can make your future costumer click the button.
